Launch Dutch Startup Association!

Pieter Veldhuizen • 7 February 2018


Dutch Startup Association launched


Amsterdam – As from today startups have their own interest group: the Dutch Startup Association, an independent association that will lobby for startup- friendly policies. The association must become the primary voice for startups towards policy makers and politicians.

Until today the Netherlands was one of the few European countries without an independent association for startups. According to president Roland Sars the foundation was a logical step given the important role of startups as one of the drivers of the current Dutch economy. “Startups have very specific challenges that have to be addressed towards politicians and civil servants. Our ultimate goal is that Dutch policy supports the startup ecosystem based on the wishes and needs of startups. We intend to bridge the gap between entrepreneurs and policymakers. Startups and scaleups that seek influence in the public debate are more than welcome to join!”

The new coalition agreement acknowledges startups as an important group of entrepreneurs for innovation, but specific policy proposals are still lacking: such as payment in shares instead of wages and fiscal stimulation of venture capital or alternative forms of investment. Furthermore, current regulation is still not adjusted towards new technologies, products and services. Finally, governments should more often act as launching customer or partner.

The Dutch Startup Association has been assisted by two partners that support the Dutch startup Ecosystem: Google and MessageBird. Moreover, several founding fathers have been committed from the start, including: Peerby, Ticketswap, Simplicate, Springest, Moneybird, Yellenge, Ace & Tate, Bux, Mollie, Rockstart, Treatwell, Wonderkind, Blanco, Bunq and The Next Web. Finally there also is support by current organisations such as StartupDelta and ONL.

MessageBird’s founder Robert Vis: “We see a lot of obstacles in international law and regulations, we are convinced that a joint effort of startups of making their voice heard could make a difference.

Special envoy Constantijn van Oranje supports the foundation of the Dutch Startup Association: “We are looking forward towards an active cooperation between the Dutch Startup Association and the StartupDelta. Nobody looks better after the interests of the startups than startups themselves. We share the same purpose: making the Netherlands the best country for startups. The Dutch Startup Association can lobby more effective for the interests of startups and can help us prioritise.

The founding board of the Dutch Startup Association consists of entrepreneurs from different backgrounds across all regions in the Netherlands:

  • Roland Sars from Media Distillery (AI) - president

  • Taco Potze from Open Social (Open Source) - treasurer

  • Diana Krieger from Soverin & Buzzerbase & Cafedeco (Tech) - member of the board

  • Don Ginsel from Holland Fintech (FinTech) - member of the board

  • Kirby Binayao from Binnovate (Digital health) - member of the board

  • Boris Veldhuijzen van Zanten from The Next Web (Tech)  - member of the board

Pieter Veldhuizen will act as director for the Dutch Startup Association.

As from now the Dutch Startup Association is open for new members; startups and scaleups that want to influence politics and legislation. Please sign up at:


We are also looking for active board members!